Friday, 26 June 2009

burger king's print ad fail

The lines between food and sex do tend to blur from time to time. Oysters and prosecco, for one, is known to be a killer combo, and who's to say that old adage about strawberries and chocolate sauce doesn't work wonders for some?

But a 7 inch hamburger? Spare me.

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Burger King in the US have just launched a new product to it's menu - the "mind blowing" (their words, not mine) burger contains a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.

The print campaign contains an unfortunate model doing her best blow-up doll impression, as the burger in question heads towards her mouth, in "here comes the aeroplane" fashion. Blow jobs. Penises. Mind blowing orgasms. Yes, Burger King - we get it. But the bigger question is "Where the hell did you find your copy? Did it come in a brown paper bag from the local adult xxx store?"

In an increasingly desensitised world, we may have lost a fair few virtues along the way - though we hope taste remains a last bastion of hope (for some). Perhaps Burger King should consider it as a featured ingredient in their next campaign.

3 comments:

Forager said...

Reminds me of that WTF-style Nando campaign featuring Nando addiction patches for mums that double as pole dancing strippers.

aptronym said...

Epic fail. Surely we should be beyond the old adage that "sex sells"? The ad is as tasteless as the burger.

Simon Food Favourites said...

apparently 'it just tastes better'!