Wednesday, 15 July 2009

kirin and suntory merge

Yes, that alcohol brand featured heavily in Lost in Translation has finally confirmed merger rumours with Kirin.

According to Associated Press, Suntory and Kirin posted combined sales of beer, soft drinks and foods of about $41 billion last year, pipping AB In-bev, the world's largest brewer at the post.

So what implications does this have on the global brewery and beverage market at large? Well aside from Bill Murray having more YouTube hits in the next few weeks, it also means the brewery and beverage giant, (who also own full control of our own Lion Nathan Ltd and half of the Philippine's San Miguel) will strengthen its global presence, in a bid to counteract the effects of a saturated domestic market and an ageing Japanese population.

A better variety of beers in Australia? Maybe. Cheaper imported beers? Perhaps. While Suntory and Kirin have been dubbed 'a good fit' by business analysts - will it be mean a tight squeeze on smaller boutique operations?


Kruppy said...

I just hope it means that there will be more Japanese beer in Australia! Kirin, Asahi - the more the merrier! The Japanese just do things right! :)

Kruppy (Nuffnang)