Tuesday, 10 May 2011

ozharvest has a f*&^ing point

This morning, some of you may have noticed a leaked video that I put out on the interwebs. It featured chef Matt Moran losing his sh*t at a kitchen hand for throwing away perfectly good food in between takes on a TV set:

As it turns out, I have some apologising to do: I was in on it. Sorry.

It was for a good cause though:
As a way of highlighting the amount of food waste that happens in this country, OzHarvest enlisted Matt Moran to play a part in getting people to pay attention (...swear words included):

Says Matt: “I was more than happy to be involved in something so controversial if it meant that the message of food waste would be brought to the top of Australians’ minds. REAP is a simple concept started by leading food charity OzHarvest, who have already rescued millions of meals from going to waste and who have provided millions of people with fresh food that they normally would not have access to. It’s an F***ing great cause!”

Ronni Kahn, CEO and founder of OzHarvest said: “The issue of feeding those in need goes well beyond the areas we currently service which is Sydney, Canberra, Newcastle, Wollongong and more recently in Adelaide. We have been working hard to create ways to help regional areas where our yellow OzHarvest vans just don’t have the capability to reach on a day-to-day basis.”

Kahn said: “REAP provides regional areas with all the necessary tools that they need to rescue food and deliver it to the disadvantaged. On top of that, it also serves to stop good food from ending up as landfill.”

... so it seems this dummy spit was a worthwhile one, and one I'm really happy to have been asked to be involved in, too.

Check out the full TVC here.
For more information on REAP please visit www.reap.org.au and for information on OzHarvest please visit www.ozharvest.org


dazonic said...

If the internet didn't smell a rat you all would have carried on as if it were legit, but you were caught lying, so you shrug and say "I'm proud to be part of such a worthwhile cause". What a crock of shit.

melissa leong said...

What does that even mean?! Liquid Ideas approached me to support the campaign a few weeks ago by 'leaking' the video. It did it's job. Guess there's just no pleasing everyone.

lifeafterfive* said...

I think it's a great idea! Entertaining and for a good cause... it has been flooding my facebook feed all morning (and most people actually still think it's real)

Simon Food Favourites said...

go OzHarvest! they do a great job. i guess for a food stylist though they wouldn't be able to reuse the food if it's got hair spray on it or black paint used for chocolate and god knows what else they use. first time i've seen the video but looks like it would have been pretty convincing if I didn't know better :-)